Navigating the landscape...Challenging
Navigating the landscape of consumer opinion can be challenging. The climate is changing constantly. New technology impacts consumer expectations and access to information. Political, social, and economic trends are both a cause and an effect of consumer opinion. And the demographic profile of the consumer changes over time, impacting demand for new products and services.
How do you stay on top of the trends?
A competitor launches a new product, encroaching on your territory and putting pressure on your sales and marketing teams to fill the gap. A major retailer requests a price decrease on the price of your product. One of your lead items is delisted from a customer and replaced with a competitive product. Your category is declining and you need to determine whether you might retain users with your new product idea. You need to choose which execution for an upcoming FSI best communicates quality and freshness to the consumer.
How do you respond?
Being armed with the right information makes the task much easier.
As specialists in custom market research, Kennedy Marketing Services can help you to answer these tough questions, and to understand how outside forces shape your market and your future. We talk to consumers constantly – about what they do and what they think, about how they feel and what they believe. With the help of Kennedy Marketing Services, you can become closer to your customer and smarter about your business.