Kennedy Marketing

  • “Not everything that can be counted counts.”

    - Albert Einstein

  • “Small opportunities are often the beginning of great enterprises.”

    - Demosthenes

  • “Good thoughts are no better than good dreams, unless they be executed.”

    - Ralph Waldo Emerson

  • "The best way to predict the future is to create it."

    - Peter Drucker

  • "Innovation without insight is failure."

    - Mark Simmonds

 

Discover.


Act.


Advance.


Types of Research
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Kennedy Marketing Services customizes its research approach to the business needs at hand.  Each project is unique, and begins with a detailed discussion of the business issues.  Business issues are translated into research objectives, and an appropriate approach is recommended.   Research needs can change according to the product lifecyle, with some issues spanning the entire product lifecycle, and others being unique to a given stage.  We know that data and insights are two very different things, and that sometimes it can be hard to determine what is meaningful within the data.

Research needs can change according to the product lifecyle, with some issues spanning the entire product lifecycle, and others being unique to a given stage.

Click or hover on each phase of the product lifecycle below to explore how we use research to guide your  business.

Pre-IntroductionGrowthMaturityDecline