Kennedy Marketing

  • “Good thoughts are no better than good dreams, unless they be executed.”

    - Ralph Waldo Emerson

  • "Innovation without insight is failure."

    - Mark Simmonds

  • "The only way to discover the limits of the possible is to go beyond them into the impossible."

    - Arthur C. Clarke

  • "The best way to predict the future is to create it."

    - Peter Drucker

  • “Small opportunities are often the beginning of great enterprises.”

    - Demosthenes

Focus. Passion. Experience. Expertise.
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Kennedy Marketing Services, Inc. was founded in 2002 as a full-service market research company.  The company is headquartered in the Chicagoland area.  The two founding partners are Katherine Kennedy and Daniel Kennedy.

Katherine Kennedy

Kate is a seasoned research professional with 20 years of marketing research experience.  Her focus is on delivering consumer insights to drive growth.  She has a wide array of both brand management and marketing research experience.  Her research experience includes roles at ConAgra Foods, Chicago Tribune, and Creative & Response Research.  Kate has a Bachelor of Science degree in Marketing from Northern Illinois University and an MBA in Entrepreneurship & Innovation from DePaul University.

Dan Kennedy

Dan has extensive experience in project management, data analysis and report writing. Dan has spent his career researching and understanding market data to help clients develop and implement optimal financial and marketing strategies. His experience spans the market research, technology and financial services industries, working for companies such as Nation’s Bank (Bank of America), National Westminster Bank, UBS and Ernst & Young. Dan has a Bachelor of Science degree in Economics from Northern Illinois University and an MBA in Financial Management & Control from DePaul University.